Brand Strategy Manager - Hospitality Marketing
Company: MGM Resorts International
Location: Las Vegas
Posted on: October 20, 2024
Job Description:
The SHOW comes alive at MGM Resorts InternationalHave you ever
wondered what it would be like to work in a place full of
excitement, diversity, and entertainment? Are you enthusiastic
about being a team player in one of the most fascinating industries
in the world? At MGM Resorts, we seek individuals like YOU to
create unique and show-stopping experiences for our guests.THE
JOB:It is the primary responsibility of the Hospitality Marketing
Manager to manage and execute on the hospitality marketing
strategy,including Food & Beverage, Hotel, Retail, Nightlife and
Development, for MGM Resorts International. The Hospitality
Marketing Manager is also responsible for the planning and
execution of advertising strategies and overseeing execution of
marketingcampaigns and creative requests through completion while
driving communication and timelines. All duties are to be performed
inaccordance with departmental and MGM Resorts International
policies, practices and procedures.THE DAY-TO-DAY:
- Serve as the point person on governance of all enterprise-wide
marketing priorities; this may include governance of on property
owned assets, website assets (carousel), e-mail content priorities,
entertainment needs, partnership communications, corporate
initiatives and general hierarchy of enterprise-wide portfolio
priorities.
- Project manage and provide brand oversight of various
Hospitality entity projects.
- Drive the execution of the Statement of Work (SOW) for internal
agency partner to prioritize work and proactively manage demand; is
responsible for effectively managing creative demands of all
properties to ensure that internal agency partner workload is
properly allocated.
- Collaborate with the Director and Vice President Marketing
Strategy to create, execute and communicate the MGM Resorts
portfolio brand strategy.
- Build relationships with various departments and the
internal/external advertising agencies and proactively collaborate
with various stakeholders to understand business needs, timing,
business impact and expectations
- Lead the execution for the MGM Resorts brand (consumer-facing)
including all related campaign deliverables, partner with ad agency
partners in delivering campaign materials.
- Lead development and execution of all cross-property marketing
campaigns (including transient targeted occupancy campaigns) and
advertising strategies.
- Manages the scope of work and ensures the smooth workflow of
projects from start to finish, as well as recommending solutions to
ensure we are meeting the needs of the campaign.
- Manage and provide day to day oversight of future team members,
interns or MAP program associates assigned to the department.
Actively manage their scope of work and development.
- Partner with Director to develop campaign and marketing
plans.
- Manage projects while ensuring they are produced on time and on
budget; drive effective, efficient and correct flow of
communication to ensure the task is achieved.
- Write creative briefs for advertising projects and brief media,
creative and research staff on projects while driving a culture of
teamwork, integrity, excellence and inclusion.
- Provide direction and recommendations to agencies and
departments that align to our brand strategy.
- Stay current on key marketing trends, best practices and
destination or economic research (LVCVA data, ANA information and
relevant industry trends).
- Open jobs with internal agency.THE IDEAL CANDIDATE:
- Bachelor's degree in marketing, advertising, communications or
relevant field required, or equivalent experience
- One (1) year of experience in advertising, brand strategy,
marketing, project Management or related field.THE PERKS &
BENEFITS:
- Health, vision, and dental insurance
- 401k plan
- Professional development opportunities
- Tuition reimbursement
- Exclusive discounts on entertainment, food, hotel stays, and
more.FULL JOB DESCRIPTION:Are you ready to JOIN THE SHOW? Apply
today!
Keywords: MGM Resorts International, North Las Vegas , Brand Strategy Manager - Hospitality Marketing, Executive , Las Vegas, Nevada
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